For its current season, Blackpool Grand Theatre has launched a new audio guide boosting accessibility for visually impaired visitors.
Shows ranging from the Grand’s very own production Around the World in 80s Days, to A-list comedians Jason Manford and Alan Carr. For opera lovers Puccini’s Madama Butterfly and Bizet’s Carmen return to Blackpool. The spectacular Russian State Ballet of Siberia, is a New Year staple offering.
Additionally, over 150,000 printed guides have been distributed across the Fylde in one of the theatre’s biggest ever seasonal promotions. The theatre has also delivered a coast-wide promotional campaign raising customer awareness of its reopening.
Andrew Howard, Marketing Manager at The Grand, said “Accessibility is a major priority. All theatregoers must have a comfortable and enjoyable experience. Our website has information on planning your visit, and facilities including seating arrangements, assistance dogs, accessible performances, hearing loops and signing up to our Access Register.”
Through the guide, Blackpool Grand is supporting their former employee in her new venture. Covid reduced the theatre’s workforce from 57 to 14. Supporting Anne-Marie’s new business is important to the Grand and they are tremendously excited about working together in the future.
Anne-Marie said “As a former part of the Grand’s marketing department, it’s been great to help continue spreading the word about the shows and how everyone can enjoy this fantastic venue – regardless of their accessibility needs. The team has been a pleasure to work with and I hope to assist more Fylde venues on similar projects and of course, working with Blackpool Grand on the next campaign.”
Blackpool Social Club welcomes back one of Blackpool’s cultural linchpins. Good fortune with the guide and the programme!
For more information on the Grand’s accessibility options and to book tickets, do visit www.blackpoolgrand.co.uk
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